MID - Behavioral Analytics

The BA tool is intended as a powerful means to identify behavioral patterns of your audience within a model. By evaluating data and meta data, the dashboard is able to offer analyses and key insights. It will help you identify your audience, assisting you in optimizing your models and making data driven decisions.

There are currently four tools, each offering a different perspective:

  • Paths
  • End Nodes
  • Periodic Report
  • Durations

In the coming chapters we will cover each tool separately.

BA Tools
BA Tools