Trend Finder

The idea behind Trend Finder is to highlight where combinations of answers prevail.

For example, in our demo NDA model (Non Disclosure Agreement) we could be interested in seeing location trends of our end users. First we type “location” into the search box, this will limit the data points to only ones containing the word “location” in them. Now when we select the data point “main.buyer.location” we get a chart showing what was recorded for that data point. It becomes clear to see that most of our end users indicated that the buyer was from New York.

Singular data point
Singular data point

Never displayed is the count of cases where that data point was never offered, i.e. cases where the data point was in a node which was not in the path taken.

No Answer Given is the count of cases where the question was asked, but since the data point was not set to ‘required’ the users did not give an answer.

By clicking on the ‘Never displayed’ and ‘No answer given’ legend items in the chart, we can remove them from the data, and thus see the results we are interested in

Singular data point
Singular data point

What if we were also interested in knowing if there is a trend between the buyer location and the enterprise location. By selecting both data points, we can clearly see that there is a common trend where the buyer is from New York and the enterprise is in The Hague.

Combined data points
Combined data points

This kind of analysis can help you identify your audience and make calculated decisions based on that knowledge.

There is no limit to how many data points you can combine.